The Free Strategy Help Desk Is Open – 864.448.4169

April 22, 2020

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Unexpected Consequences & New Beginnings When I opened my consulting practice focused on strategy (planning that results in both higher ratings and revenue), I didn’t know that a global pandemic was coming for all of us.  Yet there has never been a better time for my vision for a programming consultant for broadcast companies in […]

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Welcoming Back Listeners From Social Distancing

April 21, 2020

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(By Loyd Ford) Welcoming listeners back from social distancing is coming.  We’re not there yet, but it is surely coming and radio should be about anticipating what is next.  This isn’t about politics or deciding when it happens. Radio isn’t involved in those things. But we better be involved in thinking about how this feels, the […]

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Radio Social Media Can Own The Title For Value

June 16, 2016

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Radio is in the perfect position to explore closer relationships with local listeners through adventures in social media and in your own online resources. You can’t do that without a higher profile. Here are three ways to use fun, video, and local people to make more of a name for yourself, create more revenue potential, […]

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Is There A Secret To Career Growth If You Are In Radio?

July 23, 2015

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I have so much respect for anyone in our business of radio in 2015. Survivors. Multitaskers. Wizards of content. Even now, many broadcasters may be thinking about life beyond radio, but I hope they are thinking about themselves as content generators and listeners. That’s because content generators can use their learned skills in a variety […]

The Secrets

April 28, 2015

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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

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Will Social Media Tricks Get You Closer To Listeners?

April 9, 2015

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Social media tricks. That’s what people tend to want to know. How do you cut the time, work, and commitment to accomplish more with their social media? Unfortunately, I am that guy who always stresses that you look at the behavior of people and invest in authenticity and relationships. The fastest and best way to […]

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Brand Yourself A Winner As A Local Personality

March 24, 2015

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What if you started to look at your on-air name as your “brand.”  No, seriously. Your brand. Maybe many of you already do this, but I mean it in the larger sense…separated from your actual j-o-b. Let me put this another way… What if you looked at building your own unique tribe that follows [your name […]

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