Browsing All posts tagged under »digital revenue for radio«

The Big 7 For Radio Social Media?

March 17, 2015


Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]

Questions To Turn Your Social Media Effective

October 25, 2014


I have been very fortunate to work for some great broadcasters in my life. You may have had this experience too. These were guys who were interested in building great local brands. They worked with their team to dig in and become part of the local community and created a social network around their effort […]

Local Radio: Can You Create Sharing Cheerleaders For Your Brand In Social Media?

March 22, 2014


People always seem to want to know how to get regular people to spread their content. Of course, they want supernatural answers instead of: Have great content. So, I thought we would take a closer look at sharing and “going viral.” What does it take to go viral? What does it take to get local […]

8 Ways To Boost Your Local Radio Brand In Social Media

February 10, 2014


Oh, yeah, you can make a big difference with what you are doing in social media for local radio. Don’t believe it? For the next 45 days commit to these eight items as part of your overall plan for social media connectivity for your local radio brand or brands. 1. Have a social media content […]

Local Radio: More Than Being “On Facebook”

January 16, 2014


It is easy to understand that radio can connect with local listeners by being on social media platforms like Facebook and Twitter. Look around. Every radio station is generally doing “something” on these platforms, and others are having a varying degrees of success attaining “likes” and keeping some level of engagement with local listeners. However, […]

Local Radio Strategic Plan For Social Media? If You Don’t Have One, You’re Wasting Your Time

August 2, 2013


If you have conversations with radio people across the U.S. about social media strategy, nearly everyone will tell you they have one. They will say, “We’re on Facebook and Twitter.” When you ask a follow-up question about what kinds of content they are using, the answers regularly become more disturbing. Often, it’s, “What do you […]

Where Does Local Radio Fit In With A Listener Staycation Or Vacation?

July 7, 2013


Great radio personalities are always looking for ways to relate to their local listeners right now. When it comes to social media, the superstar personalities focus on service and providing important information that listeners could use or share (or both). Sometimes that is as simple as understanding that summer means kids are out of school, […]