Yeah, You Can Ask For The Order In Social Media

February 28, 2015

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A lot of people on the programming side of radio don’t have the honor and opportunity to live in a world where they have to “ask for the order.” That may sound rough, but sales jobs are not easy. It doesn’t matter if you think you have the greatest product ever, there are still real […]

7 Ways To Get In The Productive Social Media Fast Lane (For Your Radio Station)

January 16, 2015

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Words are not going away, but they are changing format or form or whatever you want to call it. If your social media is eaten up with too many words and not enough pictures or video, you are putting yourself in the slow lane. There are other ways to be in the slow lane. Being […]

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Radio Resolutions: New Year, Effective Resolutions That Work

January 7, 2015

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Yes, you can improve your life and refocus your efforts with a few New Year’s resolutions. It’s not too late. While we usually talk only about social media, you may apply each of these as being important to people in all kinds of jobs and all kinds of lifestyles with the adjustment of just a […]

6 Ways To Improve Your Social Media For 2015

January 3, 2015

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Ever had your mother or someone like her say, “Get real!”  We live in a fast-paced world where most companies are trying to figure out how to deliver something that looks like and feels like good old fashion whatever their product or service is…but with less cost.  The end result is often an experience that […]

Being Relevant Today In Radio (And Social Media)

December 18, 2014

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How relevant are you? This can be a difficult question if you are truly looking deep to see the authentic answer. Worse yet is if you are actively seeking to see if your work to remain relevant is working. Today’s broadcasters have a more limited field than they did in past decades. This is in […]

Posted in: local radio, Radio

How Does Your Value Grow In Today’s Tough Radio?

December 5, 2014

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2015 is almost upon us. Holidays, parties, talk of what changes will continue to roll through the industry. Disruptive technology threatens every business. How is your value rolling into 2015? Is on-air value enough? Work on multiple stations in the cluster, in the region, nationally? Social Media? Revenue generation? What’s enough in today’s complicated employment […]

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