Browsing All posts tagged under »social media content strategy«

The Secrets

April 28, 2015

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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

Is Fall The Time To Focus Your Social Media Strategy For Content?

September 5, 2014

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Everyone back to school. Everyone back to work. Fall concerts on deck. Business focused on finishing the year strong and kicking off a better 2015. Can life really be moving this fast? If you want to take advantage of that, you will focus on what the listeners you most want to attract find important rolling […]

What Are The Next Moves For Your Local Radio Brand To Deepen Your Roots With Social Media?

May 15, 2014

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It’s time. Time to kick your social media into gear and really get what local radio deserves. Radio is the original social media network. We certainly have a great opportunity to use all of our assets to grow deep roots in social media and benefit both listeners and advertisers. The questions involved are all about […]

Local Radio: Two Videos & Your Connections Are….Easier

February 19, 2014

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If you’ve been reading my social media content for a long time, you know that I like to say that “technology changes; people don’t.” So, I am big on focusing on your social media content strategy for engaging listeners more than I am on the technology of social media. That’s because putting the work in […]

Local Radio: What Up, Instagram?

February 13, 2014

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Let’s go Instagram, team radio! We have the perfect business for visual fun with listeners. But what is your strategy? Do you have one? Perhaps we should take a look at an idea for radio fun with Instagram and you should spend some time putting your official strategy together before you “jump in with both […]

8 Ways To Boost Your Local Radio Brand In Social Media

February 10, 2014

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Oh, yeah, you can make a big difference with what you are doing in social media for local radio. Don’t believe it? For the next 45 days commit to these eight items as part of your overall plan for social media connectivity for your local radio brand or brands. 1. Have a social media content […]