Browsing All posts tagged under »direct marketing«

Apps To Help Your Social Media Life

March 6, 2015


Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are – as you might suspect – some evergreen tools that just stick around because of how awesome they are, but you […]

7 Ways To Get In The Productive Social Media Fast Lane (For Your Radio Station)

January 16, 2015


Words are not going away, but they are changing format or form or whatever you want to call it. If your social media is eaten up with too many words and not enough pictures or video, you are putting yourself in the slow lane. There are other ways to be in the slow lane. Being […]

Local Radio: More Than Being “On Facebook”

January 16, 2014


It is easy to understand that radio can connect with local listeners by being on social media platforms like Facebook and Twitter. Look around. Every radio station is generally doing “something” on these platforms, and others are having a varying degrees of success attaining “likes” and keeping some level of engagement with local listeners. However, […]

Everyone Looks For Ways To Throttle The Competition With Social Media, But What Is Radio Doing To Really Connect (for Radio)?

December 13, 2013


Are you tuned in to what is happening with your listeners? Do you or your program director have a profile for the local listener your company most wants to attract to your on-air brand? How do you do this outreach given that you may not have access to regular local research? Maybe you already have […]

5 Local Missteps Radio Can Make In Social Media

April 20, 2013


Every once in a while I like to focus on what I call contemporary missteps in social media as it relates to radio stations and content “misunderstandings. ” Maybe you never do any of these, but chances are you should read this anyway just to refocus your efforts. So, here are five specific missteps many […]

Local Radio: How Important IS Social Media Strategy To Your Business? What’s A Good Plan?

March 25, 2013


Social media sites are now used by more than 65 percent of adults over the age of 18 in the U.S. Some say those numbers are low. To establish that adult acceptance and widespread use of social media is not new, we are going to quote research from a couple of years back. According to […]

Boost Your Real Social Media Results For Your Radio Brand

January 22, 2013


You are strapped for time. It’s difficult for your small staff to do everything. Budgets have been cut (again). The boss and the company still expect great ideas, creativity, and growth. You want to find ways to grow your ratings, grow your engagement, but you may not be sure you can be effective using social […]