Browsing All posts tagged under »digital«

The Secrets

April 28, 2015

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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

How Does Your Value Grow In Today’s Tough Radio?

December 5, 2014

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2015 is almost upon us. Holidays, parties, talk of what changes will continue to roll through the industry. Disruptive technology threatens every business. How is your value rolling into 2015? Is on-air value enough? Work on multiple stations in the cluster, in the region, nationally? Social Media? Revenue generation? What’s enough in today’s complicated employment […]

Local Radio: More Than Being “On Facebook”

January 16, 2014

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It is easy to understand that radio can connect with local listeners by being on social media platforms like Facebook and Twitter. Look around. Every radio station is generally doing “something” on these platforms, and others are having a varying degrees of success attaining “likes” and keeping some level of engagement with local listeners. However, […]