Loyd Ford is a direct marketing, ratings and social media strategist who works with broadcasters, entertainment brands and media companies to create and build strong ratings and asset value. Loyd programmed very successful radio brands in markets of all sizes across the United States for many years. Loyd has also been involved with the creation and launch of a local entertainment-based television show and consulted on the development of an Apple app for the concert and entertainment industry. While working for Americalist Direct Marketing, he has been on the leading edge in created high-impact ratings gains for unique broadcast brands and has worked with clients in all radio formats as well as working for television brands to increase ratings since 2003. Loyd has written for several major trade publications tied to the media business in the U.S. and enjoys working with clients on the human aspect of using social media, direct marketing and all forms of contact-based marketing to influence actual behavior.
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