Browsing All posts tagged under »loyd ford«

Is There A Secret To Career Growth If You Are In Radio?

July 23, 2015

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I have so much respect for anyone in our business of radio in 2015. Survivors. Multitaskers. Wizards of content. Even now, many broadcasters may be thinking about life beyond radio, but I hope they are thinking about themselves as content generators and listeners. That’s because content generators can use their learned skills in a variety […]

Will Social Media Tricks Get You Closer To Listeners?

April 9, 2015

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Social media tricks. That’s what people tend to want to know. How do you cut the time, work, and commitment to accomplish more with their social media? Unfortunately, I am that guy who always stresses that you look at the behavior of people and invest in authenticity and relationships. The fastest and best way to […]

Brand Yourself A Winner As A Local Personality

March 24, 2015

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What if you started to look at your on-air name as your “brand.”  No, seriously. Your brand. Maybe many of you already do this, but I mean it in the larger sense…separated from your actual j-o-b. Let me put this another way… What if you looked at building your own unique tribe that follows [your name […]

The Big 7 For Radio Social Media?

March 17, 2015

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Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]

7 Ways To Get In The Productive Social Media Fast Lane (For Your Radio Station)

January 16, 2015

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Words are not going away, but they are changing format or form or whatever you want to call it. If your social media is eaten up with too many words and not enough pictures or video, you are putting yourself in the slow lane. There are other ways to be in the slow lane. Being […]

Radio Resolutions: New Year, Effective Resolutions That Work

January 7, 2015

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Yes, you can improve your life and refocus your efforts with a few New Year’s resolutions. It’s not too late. While we usually talk only about social media, you may apply each of these as being important to people in all kinds of jobs and all kinds of lifestyles with the adjustment of just a […]