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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]
February 28, 2015
A lot of people on the programming side of radio don’t have the honor and opportunity to live in a world where they have to “ask for the order.” That may sound rough, but sales jobs are not easy. It doesn’t matter if you think you have the greatest product ever, there are still real […]
February 13, 2015
How do you get attention and play with listeners in social media? You don’t just post all that national stuff, right? 1. Write a headline that you would care about and want to learn more about right now. If you’re not interested, surely they won’t be. Learn the art of creating exciting headlines that lead to […]
December 18, 2014
How relevant are you? This can be a difficult question if you are truly looking deep to see the authentic answer. Worse yet is if you are actively seeking to see if your work to remain relevant is working. Today’s broadcasters have a more limited field than they did in past decades. This is in […]
October 25, 2014
I have been very fortunate to work for some great broadcasters in my life. You may have had this experience too. These were guys who were interested in building great local brands. They worked with their team to dig in and become part of the local community and created a social network around their effort […]
July 13, 2014
People always want to take the shortcuts. It is human nature. How can I get all the things I need to get done and not really have to do “all that?” Ah, shortcuts! Private equity tries to do that every day by trimming employees, process, and commitment while retaining the look of proper business. Oftentimes […]
March 22, 2014
People always seem to want to know how to get regular people to spread their content. Of course, they want supernatural answers instead of: Have great content. So, I thought we would take a closer look at sharing and “going viral.” What does it take to go viral? What does it take to get local […]
April 28, 2015
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