Browsing All posts tagged under »rainmakerpathway.com«

The Secrets

April 28, 2015

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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

Yeah, You Can Ask For The Order In Social Media

February 28, 2015

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A lot of people on the programming side of radio don’t have the honor and opportunity to live in a world where they have to “ask for the order.” That may sound rough, but sales jobs are not easy. It doesn’t matter if you think you have the greatest product ever, there are still real […]

Being Relevant Today In Radio (And Social Media)

December 18, 2014

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How relevant are you? This can be a difficult question if you are truly looking deep to see the authentic answer. Worse yet is if you are actively seeking to see if your work to remain relevant is working. Today’s broadcasters have a more limited field than they did in past decades. This is in […]

Questions To Turn Your Social Media Effective

October 25, 2014

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I have been very fortunate to work for some great broadcasters in my life. You may have had this experience too. These were guys who were interested in building great local brands. They worked with their team to dig in and become part of the local community and created a social network around their effort […]

Do You Have A Real Social Media Content Strategy? Find Out.

July 13, 2014

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People always want to take the shortcuts. It is human nature. How can I get all the things I need to get done and not really have to do “all that?” Ah, shortcuts! Private equity tries to do that every day by trimming employees, process, and commitment while retaining the look of proper business. Oftentimes […]

Local Radio: Can You Create Sharing Cheerleaders For Your Brand In Social Media?

March 22, 2014

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People always seem to want to know how to get regular people to spread their content. Of course, they want supernatural answers instead of: Have great content. So, I thought we would take a closer look at sharing and “going viral.” What does it take to go viral? What does it take to get local […]