Browsing All posts tagged under »digital media«

The Secrets

April 28, 2015

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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

The Big 7 For Radio Social Media?

March 17, 2015

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Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]

Apps To Help Your Social Media Life

March 6, 2015

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Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are – as you might suspect – some evergreen tools that just stick around because of how awesome they are, but you […]

How Does Your Value Grow In Today’s Tough Radio?

December 5, 2014

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2015 is almost upon us. Holidays, parties, talk of what changes will continue to roll through the industry. Disruptive technology threatens every business. How is your value rolling into 2015? Is on-air value enough? Work on multiple stations in the cluster, in the region, nationally? Social Media? Revenue generation? What’s enough in today’s complicated employment […]

Questions To Turn Your Social Media Effective

October 25, 2014

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I have been very fortunate to work for some great broadcasters in my life. You may have had this experience too. These were guys who were interested in building great local brands. They worked with their team to dig in and become part of the local community and created a social network around their effort […]

Do You Have A Real Social Media Content Strategy? Find Out.

July 13, 2014

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People always want to take the shortcuts. It is human nature. How can I get all the things I need to get done and not really have to do “all that?” Ah, shortcuts! Private equity tries to do that every day by trimming employees, process, and commitment while retaining the look of proper business. Oftentimes […]