Browsing All posts tagged under »social media for radio«

Will Social Media Tricks Get You Closer To Listeners?

April 9, 2015


Social media tricks. That’s what people tend to want to know. How do you cut the time, work, and commitment to accomplish more with their social media? Unfortunately, I am that guy who always stresses that you look at the behavior of people and invest in authenticity and relationships. The fastest and best way to […]

What Are The Next Moves For Your Local Radio Brand To Deepen Your Roots With Social Media?

May 15, 2014


It’s time. Time to kick your social media into gear and really get what local radio deserves. Radio is the original social media network. We certainly have a great opportunity to use all of our assets to grow deep roots in social media and benefit both listeners and advertisers. The questions involved are all about […]

TV, Radio & Social Media

May 6, 2014


So many radio station websites focus solely on contesting. However, you certainly see a lot of stations that give you the half-naked pictures of girls or TMZ-type gossip. Are there other things radio can be doing in social media to better reflect local passion, local listener tastes, and to capture more attention in the local […]

What Is A Social Media Content Plan That Works For Local Radio?

April 26, 2014


When it comes right down to it, many radio clusters and individual radio stations don’t have an effective social media plan designed to help them get results for goals they have for engaging actual local audience and for growing higher participation with their brand or brands. That’s a shame. With a little focus, effort and […]

Local Radio: What Up, Instagram?

February 13, 2014


Let’s go Instagram, team radio! We have the perfect business for visual fun with listeners. But what is your strategy? Do you have one? Perhaps we should take a look at an idea for radio fun with Instagram and you should spend some time putting your official strategy together before you “jump in with both […]

8 Ways To Boost Your Local Radio Brand In Social Media

February 10, 2014


Oh, yeah, you can make a big difference with what you are doing in social media for local radio. Don’t believe it? For the next 45 days commit to these eight items as part of your overall plan for social media connectivity for your local radio brand or brands. 1. Have a social media content […]

Local Radio: Authentic Use Of Community In Building Social Media Advantage For Your Brand

January 31, 2014


In doing social media, you probably think often about contesting elements, morning-show features, personalities (on your air and stars of the format), gossip, and pulling the fun out of your radio station, your format, and your target audience to put “lifestyle” into your social media. You are likely to have a serious, overall strategic plan […]