Browsing All posts tagged under »americalist direct mail«

The Secrets

April 28, 2015

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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

The Big 7 For Radio Social Media?

March 17, 2015

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Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]

Apps To Help Your Social Media Life

March 6, 2015

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Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are – as you might suspect – some evergreen tools that just stick around because of how awesome they are, but you […]

Yeah, You Can Ask For The Order In Social Media

February 28, 2015

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A lot of people on the programming side of radio don’t have the honor and opportunity to live in a world where they have to “ask for the order.” That may sound rough, but sales jobs are not easy. It doesn’t matter if you think you have the greatest product ever, there are still real […]

7 Ways To Get In The Productive Social Media Fast Lane (For Your Radio Station)

January 16, 2015

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Words are not going away, but they are changing format or form or whatever you want to call it. If your social media is eaten up with too many words and not enough pictures or video, you are putting yourself in the slow lane. There are other ways to be in the slow lane. Being […]

How Does Your Value Grow In Today’s Tough Radio?

December 5, 2014

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2015 is almost upon us. Holidays, parties, talk of what changes will continue to roll through the industry. Disruptive technology threatens every business. How is your value rolling into 2015? Is on-air value enough? Work on multiple stations in the cluster, in the region, nationally? Social Media? Revenue generation? What’s enough in today’s complicated employment […]