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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]
February 13, 2015
How do you get attention and play with listeners in social media? You don’t just post all that national stuff, right? 1. Write a headline that you would care about and want to learn more about right now. If you’re not interested, surely they won’t be. Learn the art of creating exciting headlines that lead to […]
August 15, 2013
Is really connecting with local listeners a myth in 2013 or can you really focus your efforts and pull in the “big haul” of real connection, more listeners, and active cheerleading for your show and your on-air brand with the listeners that are most valuable to your company? Here are seven important ways you can […]
March 25, 2013
Social media sites are now used by more than 65 percent of adults over the age of 18 in the U.S. Some say those numbers are low. To establish that adult acceptance and widespread use of social media is not new, we are going to quote research from a couple of years back. According to […]
February 11, 2013
How do you go viral in your market, or in general, with social media? Let’s take a look at how to set conditions to have your content spread like wildfire across the important groups of cheerleaders or passionate listeners and social media participators who will and can blow you up! 1. Of course, you’ve heard […]
August 30, 2012
In today’s busy broadcast world, people are often looking for the easy way out. A lot of radio’s efforts in social media fall flat because they try to use it for advertising or exclusively for contesting. You must ask yourself, “Where is the value in our social media for the listener or the “social media […]
August 25, 2012
With so much focus on what you should be doing in social media, every once in a while it is good to get a check-up so you know you are not actually doing things you shouldn’t. 1. Be social — and by that I mean don’t over-market the radio station on social media. You know […]
April 28, 2015
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