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I have so much respect for anyone in our business of radio in 2015. Survivors. Multitaskers. Wizards of content. Even now, many broadcasters may be thinking about life beyond radio, but I hope they are thinking about themselves as content generators and listeners. That’s because content generators can use their learned skills in a variety […]
April 28, 2015
There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]
April 9, 2015
Social media tricks. That’s what people tend to want to know. How do you cut the time, work, and commitment to accomplish more with their social media? Unfortunately, I am that guy who always stresses that you look at the behavior of people and invest in authenticity and relationships. The fastest and best way to […]
March 24, 2015
What if you started to look at your on-air name as your “brand.” No, seriously. Your brand. Maybe many of you already do this, but I mean it in the larger sense…separated from your actual j-o-b. Let me put this another way… What if you looked at building your own unique tribe that follows [your name […]
March 17, 2015
Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]
March 6, 2015
Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are – as you might suspect – some evergreen tools that just stick around because of how awesome they are, but you […]
February 13, 2015
How do you get attention and play with listeners in social media? You don’t just post all that national stuff, right? 1. Write a headline that you would care about and want to learn more about right now. If you’re not interested, surely they won’t be. Learn the art of creating exciting headlines that lead to […]
July 23, 2015
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