Browsing All posts tagged under »direct mail for radio«

The Big 7 For Radio Social Media?

March 17, 2015


Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]

Apps To Help Your Social Media Life

March 6, 2015


Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are – as you might suspect – some evergreen tools that just stick around because of how awesome they are, but you […]

Where Does Local Radio Fit In With A Listener Staycation Or Vacation?

July 7, 2013


Great radio personalities are always looking for ways to relate to their local listeners right now. When it comes to social media, the superstar personalities focus on service and providing important information that listeners could use or share (or both). Sometimes that is as simple as understanding that summer means kids are out of school, […]

Local Radio: Junk Your Old Loyal Listener Email – Update To 2013

June 21, 2013


My sister-in-law and I were at a family event recently and she asked me, “Why are radio station websites so crappy?” But she could have asked the same about loyal listener email. Do you get those exciting emails that have no logo and only an ad from Ticketmaster? What about the generic no-value emails that […]

The Radio Social Media Secret – Are You In?

June 17, 2013


It is always good to have a roadmap or a GPS and a plan when you get in the car and go on a trip. Almost no one disagrees with this. That’s a sound strategy if you want to reach your goal or destination successfully. The same has been true for great radio stations for […]

Local Radio: Boost Loyalty With The Right Social Media Strategy

June 10, 2013


Think of each social media platform as a club of sorts. Of course, individuals are going to favor certain social media platforms over others. Spend some time watching what people do in different social media environments and jump in to be part of the conversation. It’s tempting to just selfishly share something that asks listener […]