Browsing All posts tagged under »facebook social media«

The Big 7 For Radio Social Media?

March 17, 2015


Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]

7 Ways To Get In The Productive Social Media Fast Lane (For Your Radio Station)

January 16, 2015


Words are not going away, but they are changing format or form or whatever you want to call it. If your social media is eaten up with too many words and not enough pictures or video, you are putting yourself in the slow lane. There are other ways to be in the slow lane. Being […]

Never Answer Why You Are Successful On Facebook With How Many Listeners “Like” You

February 19, 2012


Many times every single day I hear program directors, general managers and marketing directors tell me how many “fans” they have on Facebook and how they really want to increase this measurement.  However, that only underscores how much work radio often has to do when shifting from radio to social media, and our industry also […]

How Do You Develop A Better Social Media Strategy For 2012?

December 16, 2011


A lot more people than you might think are still wondering what their social media strategy should be. What should you include in your social media strategy for 2012? You program your radio station to be special, so your social media should be special, too. If you are a radio personality reading this, you should […]

Developing An Actual Plan For Social Media

October 17, 2011


By now, you are likely on Twitter and Facebook, but do you have specific goals you want to achieve within your social media platforms?  Most radio stations are not working an actual plan because they don’t have one.  Some radio stations and whole companies don’t think about applying strategy and goals to their work in […]

How Should The Changes On Facebook Impact Radio’s Social Media Plans?

October 10, 2011


Mark Zuckerberg is either Batman or The Penguin.  We just don’t know which one yet.  He developed Facebook to be a way to instantly share almost anything across the globe, but it is becoming something much more than that.  If you are in the media business, the new developments at Facebook also bring much deeper […]