Browsing All posts tagged under »creating tune in with social media«

The Secrets

April 28, 2015

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There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

The Big 7 For Radio Social Media?

March 17, 2015

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Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]

Apps To Help Your Social Media Life

March 6, 2015

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Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are – as you might suspect – some evergreen tools that just stick around because of how awesome they are, but you […]

Yeah, You Can Ask For The Order In Social Media

February 28, 2015

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A lot of people on the programming side of radio don’t have the honor and opportunity to live in a world where they have to “ask for the order.” That may sound rough, but sales jobs are not easy. It doesn’t matter if you think you have the greatest product ever, there are still real […]

Questions To Turn Your Social Media Effective

October 25, 2014

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I have been very fortunate to work for some great broadcasters in my life. You may have had this experience too. These were guys who were interested in building great local brands. They worked with their team to dig in and become part of the local community and created a social network around their effort […]

Where Does Local Radio Fit In With A Listener Staycation Or Vacation?

July 7, 2013

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Great radio personalities are always looking for ways to relate to their local listeners right now. When it comes to social media, the superstar personalities focus on service and providing important information that listeners could use or share (or both). Sometimes that is as simple as understanding that summer means kids are out of school, […]

Local Radio: Junk Your Old Loyal Listener Email – Update To 2013

June 21, 2013

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My sister-in-law and I were at a family event recently and she asked me, “Why are radio station websites so crappy?” But she could have asked the same about loyal listener email. Do you get those exciting emails that have no logo and only an ad from Ticketmaster? What about the generic no-value emails that […]