Unexpected Consequences & New Beginnings When I opened my consulting practice focused on strategy (planning that results in both higher ratings and revenue), I didn’t know that a global pandemic was coming for all of us. Yet there has never been a better time for my vision for a programming consultant for broadcast companies in […]
(By Loyd Ford) Welcoming listeners back from social distancing is coming. We’re not there yet, but it is surely coming and radio should be about anticipating what is next. This isn’t about politics or deciding when it happens. Radio isn’t involved in those things. But we better be involved in thinking about how this feels, the […]
Radio is in the perfect position to explore closer relationships with local listeners through adventures in social media and in your own online resources. You can’t do that without a higher profile. Here are three ways to use fun, video, and local people to make more of a name for yourself, create more revenue potential, […]
I have so much respect for anyone in our business of radio in 2015. Survivors. Multitaskers. Wizards of content. Even now, many broadcasters may be thinking about life beyond radio, but I hope they are thinking about themselves as content generators and listeners. That’s because content generators can use their learned skills in a variety […]
There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]
Social media tricks. That’s what people tend to want to know. How do you cut the time, work, and commitment to accomplish more with their social media? Unfortunately, I am that guy who always stresses that you look at the behavior of people and invest in authenticity and relationships. The fastest and best way to […]
What if you started to look at your on-air name as your “brand.” No, seriously. Your brand. Maybe many of you already do this, but I mean it in the larger sense…separated from your actual j-o-b. Let me put this another way… What if you looked at building your own unique tribe that follows [your name […]
Believe it or not, I get asked all the time about page views, technology to make posting easier, different strategies to enhance your effectiveness in social media. Sometimes the questions can be complicated and sometimes my answers are, too. However, I believe at the basic bottom-line, people are moved out of simplicity. So, my advice […]
Always looking to save time with your social media, be more productive, or both? Every once in a while, we like to look at tools that can make things easier for you. There are – as you might suspect – some evergreen tools that just stick around because of how awesome they are, but you […]
A lot of people on the programming side of radio don’t have the honor and opportunity to live in a world where they have to “ask for the order.” That may sound rough, but sales jobs are not easy. It doesn’t matter if you think you have the greatest product ever, there are still real […]
RPC - Radio Consulting Has Changed 
April 22, 2020
1