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Radio, in some corners of our industry, seems to be confused about social media. However, radio is the original modern social media and you can prove this to yourself in only a few seconds. If you think it, radio has always connected local groups and brought communities together by helping local listeners and local advertisers. […]
May 9, 2013
If you hear another person say we are living in transformational times, you will likely throw up. It’s true. radio sees consumers gaining power all around them and many in our industry are trying to figure out how to reshape with the changing times. This power-shift includes everything from what has happened in the music […]
May 3, 2013
How much belief is there in social media in your building? Do you believe it is real or do you believe it is a big waste of time? Let’s find out. 1. Do your radio brands have a defined strategy for social media that gives them content goals to hit each day? Is the morning […]
April 24, 2013
When something as big as the Boston Marathon bombing takes place, local radio hopefully responds quickly. What about local radio’s social media. Here are five things you should consider when tapping into social media strategy for handling important breaking news. 1. Think about your primary target audience (and those you most want to attract). An […]
April 20, 2013
Every once in a while I like to focus on what I call contemporary missteps in social media as it relates to radio stations and content “misunderstandings. ” Maybe you never do any of these, but chances are you should read this anyway just to refocus your efforts. So, here are five specific missteps many […]
April 11, 2013
Radio stations will always want to figure out how to be more effective in social media. However, you can’t be effective until you gain real access to the attention of the listeners in your market that you most want to attract, engage, and bring back to your brands. Here are four ways to drill down […]
April 5, 2013
Every company is a media company. Gone are the days when you are competing in just one form or the days when you are only competing with other radio companies and brands. You may not think of it this way, but you are competing with a wider variety of businesses trying to get your listeners’ […]
May 18, 2013
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