When it comes to Facebook, Twitter, and other social media platforms, it pays to have specific guidelines or “Do’s” that focus your efforts for consistently excellent results. Here are seven very good guidelines: 1. Talk less, listen more. Focus on the people who engage your brand and make it your top mission in social media… [Read more…]
May 17, 2012
There are a lot of things you can do with social media, but radio stations have specific needs. As programmers or personalities, we should be seeking to gain access to ears and eyes for our products both online and on-air, and also to participate in the lives of the most active listeners. These are the… [Read more…]
May 14, 2012
Every single person in the broadcast business should be going to social media school. Social media is more than a few buzz words. It is a way for radio to expand its engagement with listeners in their chosen social media platforms, lead them back to our brands for usage, and stay strongly connected to the… [Read more…]
May 10, 2012
Every single person in the broadcast business should be going to social media school. Social media is more than a few buzz words. It is a way for radio to expand its engagement with listeners in their chosen social media platforms, lead them back to our brands for usage, and stay strongly connected to the… [Read more…]
May 9, 2012
I read a very smart piece today about the potential for Facebook to end up like a MySpace or other social media efforts that powered up only to find itself crippled by the very success that brought them to the front of the pack in a very fast moving social media era that still appears… [Read more…]
May 3, 2012
While I’m not a big fan of trying to see how many “likes” you can get on your radio station Facebook page, (I’m more focused on having radio use Facebook to drive relationship, engagement, and activity back to our actual brands), clients ask this question all the time: How can I get more “likes”? They… [Read more…]
April 24, 2012
The simple rules of the road are mostly about expectation. When you build a radio station, you know that trust and expectation are two essential elements that cannot be faked. The same is true for social media and personal contact opportunities. Here’s how you grow listener trust and usage over time using social media? 1.… [Read more…]
April 16, 2012
Great content is the key to success in our business. Unfortunately, in many markets, the business of radio has been reduced to paint-by-numbers corporate measures to extract dollars from the local market with little choice, chance, or opportunity for elevating content. There’s little question as to how this is causing radio’s relationship with listeners to… [Read more…]
April 9, 2012
If you’ve been in programming, promotions, or associated with guiding a radio station over the last decade, you may be up to speed with your listener e-mail – or it may be time to freshen your approach. We’ve all seen stations send ads sold and forced down our throat from the sales department. That is… [Read more…]
March 29, 2012
Want to do something impressive that thrills your bosses? Want to be innovative. Read this article and think seriously about your future in the radio business. If you are a market manager or radio company president, there has never been a better time to turn everything off and consider a truly new idea for your… [Read more…]
May 24, 2012
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