Browsing All posts tagged under »social media«

7 Ways To Get In The Productive Social Media Fast Lane (For Your Radio Station)

January 16, 2015

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Words are not going away, but they are changing format or form or whatever you want to call it. If your social media is eaten up with too many words and not enough pictures or video, you are putting yourself in the slow lane. There are other ways to be in the slow lane. Being […]

Radio Resolutions: New Year, Effective Resolutions That Work

January 7, 2015

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Yes, you can improve your life and refocus your efforts with a few New Year’s resolutions. It’s not too late. While we usually talk only about social media, you may apply each of these as being important to people in all kinds of jobs and all kinds of lifestyles with the adjustment of just a […]

Being Relevant Today In Radio (And Social Media)

December 18, 2014

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How relevant are you? This can be a difficult question if you are truly looking deep to see the authentic answer. Worse yet is if you are actively seeking to see if your work to remain relevant is working. Today’s broadcasters have a more limited field than they did in past decades. This is in […]

How Does Your Value Grow In Today’s Tough Radio?

December 5, 2014

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2015 is almost upon us. Holidays, parties, talk of what changes will continue to roll through the industry. Disruptive technology threatens every business. How is your value rolling into 2015? Is on-air value enough? Work on multiple stations in the cluster, in the region, nationally? Social Media? Revenue generation? What’s enough in today’s complicated employment […]

Questions To Turn Your Social Media Effective

October 25, 2014

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I have been very fortunate to work for some great broadcasters in my life. You may have had this experience too. These were guys who were interested in building great local brands. They worked with their team to dig in and become part of the local community and created a social network around their effort […]

How Fun Is Your Social Media?

October 16, 2014

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How much fun is your social media? I mean, radio is fun, right? Are you “working” to show off the fun aspects of your business? Are you thinking about things from the perspective of the listeners you most want to attract? How would your social media world look if you showcased the fun aspect of […]

A 30 Day Social Media Experiment For Your Radio Station: Go

September 14, 2014

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Social media is complicated, right? How do you have the most impact? How do you send an authentic message? How do you get people to share you, like you, love your station? How about starting with something simple? Our society has pulled away from individuals. You know your neighbor, but you may not know the […]