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How do you get attention and play with listeners in social media? You don’t just post all that national stuff, right? 1. Write a headline that you would care about and want to learn more about right now. If you’re not interested, surely they won’t be. Learn the art of creating exciting headlines that lead to […]
May 18, 2014
Who do you know? A lot of personalities on the radio and owners/operators of radio stations think they don’t really need to meet new people, but it’s not true. Today’s media world and listener attention is splattered all across your market and you have new competition every single day. Living otherwise is crazy. So, how […]
April 26, 2014
When it comes right down to it, many radio clusters and individual radio stations don’t have an effective social media plan designed to help them get results for goals they have for engaging actual local audience and for growing higher participation with their brand or brands. That’s a shame. With a little focus, effort and […]
March 22, 2014
People always seem to want to know how to get regular people to spread their content. Of course, they want supernatural answers instead of: Have great content. So, I thought we would take a closer look at sharing and “going viral.” What does it take to go viral? What does it take to get local […]
March 9, 2014
It’s pretty simple. You’re in it or you are o-u-t. But some people are out without even recognizing that they have left the listener playing field and are slowly going to sleep while the edge goes to competitors and their advantage with local listeners quietly slips into the darkened past. Is this you? Here are […]
March 2, 2014
Radio has long had a love affair with the public. For years they’ve loved us in the car and at work. They even sometimes flip us on at home. We’ve been a lot of things to American families over the decades. Everything from live shows to “fireside chats” from the president to music machines that […]
January 16, 2014
It is easy to understand that radio can connect with local listeners by being on social media platforms like Facebook and Twitter. Look around. Every radio station is generally doing “something” on these platforms, and others are having a varying degrees of success attaining “likes” and keeping some level of engagement with local listeners. However, […]
February 13, 2015
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