Browsing All posts tagged under »instagram«

Local Radio: What Up, Instagram?

February 13, 2014

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Let’s go Instagram, team radio! We have the perfect business for visual fun with listeners. But what is your strategy? Do you have one? Perhaps we should take a look at an idea for radio fun with Instagram and you should spend some time putting your official strategy together before you “jump in with both […]

Local Radio: It’s Time To Get Your Visuals On Social Media & Really Win Local

October 15, 2013

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The number one way to get people interested in your content in social media? Visuals. Pictures and video. Yet, a lot of radio pros have difficulty grabbing on to how big visuals are at driving engagement in social media. After all, we’re audio, right? How much attention do you give to your visuals in social […]

Getting Past Social Media Gobbledygook, Developing A Plan That Has Value For Your Radio Station (5 Steps You Can Take Now)

September 13, 2013

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You hear people all the time talk about how important their social media is, but what is behind those words? Are people really taking social media seriously or is it just viewed inside local radio clusters as a waste of time or something that can’t be harnessed? Let’s investigate… 1. “Social Media is a time […]

Local Radio Strategic Plan For Social Media? If You Don’t Have One, You’re Wasting Your Time

August 2, 2013

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If you have conversations with radio people across the U.S. about social media strategy, nearly everyone will tell you they have one. They will say, “We’re on Facebook and Twitter.” When you ask a follow-up question about what kinds of content they are using, the answers regularly become more disturbing. Often, it’s, “What do you […]