Local Radio: Two Videos & Your Connections Are….Easier

Posted on February 19, 2014


social matters
If you’ve been reading my social media content for a long time, you know that I like to say that “technology changes; people don’t.”

So, I am big on focusing on your social media content strategy for engaging listeners more than I am on the technology of social media. That’s because putting the work in to have a real strategy to benefit your radio station is important. Putting consistent effort in to make your engagement authentic and steady is powerful where using technology to shortcut isn’t always effective. That’s because the best social media is helpful, authentic, and sincere. It’s not just manipulation.

But today, every once in a while, I like to give you shortcuts or ways to make your social media efforts easier, because we all have less time today. So, let’s get started and give you a few helpful tools to make your sharing easier, and less time consuming. Let’s make your social media “easier.”

1. Hootlet. This simply makes sharing easier, faster, and frankly more fun for you! Watch a quick video and “off you go.” http://tinyurl.com/m6ngl2z

2. How do you get more listeners to share your videos? You have a very visual business; you may have good video from your morning show or a video of backstage at a concert. How do you achieve really good sharing? Watch a quick video and off you go. http://tinyurl.com/ag7pprd

3. Focus and consistency. I know. I gave you two tools above and videos to watch to make your social media life easier. Why have I added the words “focus and consistency?” (And where is the video, right?) I added this number three because most people will avoid truly focusing their efforts or being consistent in continuing their social media once they have an actual plan (many will avoid the actual planning). People will often spend twice as much effort avoiding work than simply doing what it takes to buckle down, and come up with the specific strategic plan they need for developing actual social media benefits for their local station or cluster, and even revenue generation. If you develop the best plan and the easiest software and tools but your effort fades, you have nothing. Commit to making sure your team remains focused on the real prize: Being consistent with your social media engagement of local listeners (and clients). It will pay off.

The videos above are the best two videos you will watch today to boost your social media connectivity and make it easier for you to become more successful with your efforts. They’re worth your time.

The hard work is developing the right strategic plan and showing you have a top-down commitment to valuing social media from upper-management. Make sure you include your full staff (anyone who will touch social media) in the “buy in.” Doing those things is critical to having strong success in social media. Then, use the tools above for some shortcuts and to make your efforts more efficient.

Enjoy your social media strategy. It shouldn’t be a time waster for you. Engaging local listeners has always been our thing at radio. Social media just provides more tools to do it. Master those tools and you increase your own value. Good luck.

Loyd Ford


*Content originally appeared @ RadioInk.com. For more content on radio, go to RadioInk.com. Look for my column on social media and radio on the left-hand side of the homepage behind my picture and the word “Engagement.”

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Loyd Ford is the Direct Marketing, Ratings & Social Media Strategist for Americalist Direct Marketing and works with local radio clusters to launch and grow significant local-direct reoccurring digital revenue with Rainmaker Pathway Consulting. How much local digital revenue are you getting? He works with media brands all across the country to improve ratings and participation with custom contest strategy, telemarketing, strategic direct mail and social media for radio clients and he works directly with clients to boost significant local-direct digital revenue for local clusters. His interests include social media, digital local-direct revenue and non-traditional revenue for radio. And, yes, he believes you should be receiving more share of digital revenue in your local radio market along with higher ratings. Don’t just read. Get engaged in the process. Contact him directly @ 877.475.6864 or Americalist1@aol.com.


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