Radio Social Media New Year’s Resolutions

Posted on January 2, 2013


Oh, no. It’s that time of year. New Year’s resolutions. Who makes these anymore? Oh, you do? Okay. Here are a few New Year’s resolutions for radio with regard to social media:

1. Social media is not going to be as important as the fundamentals on my radio station that produce ratings, revenue, public service, and the satisfaction of knowing I contribute to my industry and local market with the unique power of a local broadcaster. I included this because sometimes I just like to see an article about social media that points out that radio captures between 91 – 94 percent of the population on a regular basis and it’s pretty important to get the fundamentals correct. Many industry leaders know this is more critical than what you do with your social media. Social media should serve broadcasting, not the other way around.

2. I will have a strategic plan for everything that appears in social media from an employee of the radio station(s) in 2013. Making a commitment to this could mean that you have a much more successful 2013 in social media and that your efforts lead to actual results for your ratings and bottom line.

3. I promise to put more of the fun of radio into social media on Twitter and Facebook, among other social media platforms, in 2013. Sometimes we forget that everyone isn’t in a fun business. The accountants and loan specialists may have taken a lot of the fun out of our business, but there are so many jobs in 2013 that will not be fun (ever). And those listeners want escape; they want to feel the energy of fun. Believe it or not, you have it and can share that with listeners in social media with really good results if you are creative and listener-focused.

4. I will use more pictures and video in 2013. Yes, a picture is worth 1,000 words. Do you have pictures of concerts? Backstage? Artist visits? Interaction with listeners? Fun events? Inside the radio station? Music meetings? What else could you video and share with listeners in 2013 to let them in on the “inside” of the radio business?

5. I will make it a point to embrace talking to listeners in 2013. Listeners want to be heard. They crave validation for their life, attitudes, lifestyle, and more. If your personalities suddenly begin to comment on their social media posts and engaged them with “prizes they can’t win” just because they “know” the listener, what kind of loyalty growth could happen with your radio station and listeners in your market?

Think about this truism: If you are putting effort into your New Year’s resolutions, it means you care about what kind of year you and your team will have in 2013. Take more control and make it more fun by thinking about what you could do with these five resolutions, but don’t stop there. Use this as a “jumping off point” to help you consider a variety of ways you can make your life at work more successful and less stressful by using social media in a way that encourages fun. And Happy New Year!

Loyd Ford

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